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Live nowyardclub.netopens in a new tabartofnatureeg.comopens in a new tabenactussams.orgopens in a new tab
Work · three live products

Everything we have shipped.

Three projects, all live, all running right now — a café, a workshop and a student club. Below, a walk through each one: what it is, how a visitor moves through it, and where to read the whole decision trail.

The Yard Club homepage, with the week’s events as its spine
01

Yard Club

A café, a bike workshop and an event yard off Mostafa Kamel in Maadi as-Sarayat. The old WordPress site at bikeyardeg.com sold bike servicing and said nothing about the place people actually go to.

Industry

Hospitality, cycling and events

Scope

Positioning, IA, design, build, EN/AR

Live at

yardclub.netopens in a new tab

Walk through it
  1. 01

    You land on the week

    The homepage answers what is on before it sells you anything. “See this week” is the only primary action on it.

  2. 02

    You pick a door

    Café until 1am, Bike Yard until 9pm — today’s hours printed on each card, because that was half the phone calls.

  3. 03

    You book, or you just turn up

    Maintenance reservations live inside the workshop page. Everything else is an address, an hour and a photograph — in English or Arabic.

Read the full case study
The Art of Nature homepage, opening on a full-bleed photograph of a beech dining table
02

Art of Nature

A bespoke furniture and joinery studio working in solid timber. Heavy photography, no two pieces alike, and a client who arrived asking for an online shop.

Industry

Bespoke furniture and joinery

Scope

Gallery IA, image pipeline, journal, inquiries

Live at

artofnatureeg.comopens in a new tab

Walk through it
  1. 01

    You arrive inside the work

    A full-bleed photograph of a beech slab table before a single line of sell. Grain is the argument.

  2. 02

    You browse by room and timber

    “Dining Room / Tables · acacia, metal legs.” No price and no stock count, because there is only ever one of each.

  3. 03

    You start a project, not a checkout

    The form asks what room it is for and what you are imagining — and there is a WhatsApp number for people who would rather talk.

Read the full case study
The Enactus SAMS homepage: “We change the world” in yellow and white on near-black, with the chapter’s three numbers beneath it
03

Enactus SAMS

The student chapter of Enactus at Sadat Academy for Management Sciences in Maadi: six teams, one social venture a year, and a new board every season. They needed a site that recruits, and a panel the next board can run without calling us.

Industry

Student organisation, social entrepreneurship

Scope

Design, site, recruitment and admin platform

Live at

enactussams.orgopens in a new tab

Walk through it
  1. 01

    You land on the claim

    “We change the world”, set big enough to mean it, then three numbers that keep it honest: six teams, one project at nationals, and no end of reasons to start. Two ways in — join, or see the project.

  2. 02

    You meet this year’s project

    Tafrah — a training and employment platform for autistic people in Egypt — is told in four steps, with its own photographs, before a single team is introduced. The work comes first; the club is how it gets done.

  3. 03

    You pick a team, then apply

    Six team cards say what the work actually is, and the application asks which one you want to start in. When recruitment is closed, the same place says so and when it opens again.

Read the full case study